Creator-Led Pipeline Generation
for B2B SaaS

Connect with decision-makers through voices they already trust. Generate qualified pipeline with complete performance visibility.

How We Drive Results

Continuous Growth
Creator
Content
Pipeline
01

Strategic Creator Partnerships

We identify LinkedIn creators whose audiences match your ICP. No vanity metrics, just relevant reach. We vet creators based on audience demographics, engagement quality, and content relevance, ensuring your message reaches decision-makers who are already engaged and paying attention.

02

Creator-Led Content Strategy

We brief creators on your positioning, key messages, and calls-to-action, then manage the entire content process. From educational posts to case studies to product breakdowns, we ensure every piece drives awareness and engagement with your target ICP while maintaining authentic creator voice.

03

Pipeline Generation

We monitor engagement, identify prospects showing intent, validate ICP fit using enriched firmographic data, and reach out with personalized LinkedIn sequences. Using their comments and activity as conversation starters, we book qualified meetings for your team, turning intent signals into sales opportunities.

Built on Proven Strategy

B2B buyers use 10+ channels before purchasing

According to McKinsey, your prospects are researching across multiple platforms. You need trusted voices meeting them where they're active, especially on LinkedIn.

93.7% of B2B marketers say trust is the #1 success factor

LinkedIn's 2025 benchmark found that product features and pricing matter, but without trust, they don't convert.

Being "category famous" beats broad awareness

LinkedIn research shows 62% of marketers say peer recommendations matter more than widespread visibility. Being recognized by the right people is worth twice as much as being a household name.

95% of hidden buyers become receptive to outreach

Edelman found that most buyers research long before talking to sales. Strong thought leadership makes them receptive to outreach they'd normally ignore. 79% actively champion new vendors when it's decision time.

This is why our approach works: creator campaigns reach buying teams during research, then we convert engagement into meetings.

What We Offer

01

LinkedIn Creator Campaigns

Full-service creator marketing from strategy to closed deals. We source ICP-matched creators, manage content briefings and approvals, track performance with custom UTMs, and convert engagement into pipeline. Our outreach sequences use comment activity and enriched data to book qualified meetings with your sales team.

02

Newsletter Sponsorships

Scale beyond LinkedIn with sponsorships in B2B newsletters your ICP reads. We handle sourcing, rate negotiations, content coordination, and performance tracking across impressions, clicks, and conversions.

Is This Right For You?

This works best for Tech & SaaS companies that:

  • Want to reach decision-makers on LinkedIn (Founders, CMOs, VPs of Marketing)
  • Are ready to invest in strategic content partnerships
  • Need measurable performance: traffic, engagement, and qualified leads
  • Want a partner who handles everything from strategy to execution

Ready to Get Started?

Schedule a consultation to discuss your goals and see how we can help you break through the noise on LinkedIn.