Creator-Led Pipeline Generation.
Built for B2B Tech.

ICP-matched creators. Thought Leadership Ads. Warm leads delivered weekly.
One system. One partner.

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2% → 20%
Outbound Reply Rate Lift

Warm outreach converts. Cold does not.

90%
Of B2B Buyers Don't Trust Brand Messaging Alone

Trust no ad budget can replicate.

95%
Of Buyers Research Before Talking to Sales

Reach them before sales does.

From kickoff to compounding pipeline, here is exactly what happens.

01
Month 1

Strategy and Foundation

Before anything goes live we get everything right. ICP alignment, creator sourcing and vetting, outreach, contracts, and content briefs. By the end of month one your creator roster is confirmed, briefed, and ready to produce.

02
Month 2

Campaign Goes Live

Content starts publishing. We monitor every post organically and amplify the strongest ones through Thought Leadership Ads to your target buyers on LinkedIn. Every week we go through who engaged with the content, filter out anyone who does not match your ICP, and send your team a clean list of warm prospects who have already shown interest. No cold outreach. Just people who already know who you are.

03
Month 3 Onwards

Optimize, Scale and Compound

By month three everything is running. We replace what is not working, move top performers onto longer term contracts, and continuously add emerging LinkedIn voices to your roster. Ad spend gets reallocated to the highest performing content. Creator content, Thought Leadership Ads, weekly lead lists, and retargeting all feed into each other every month. Your pipeline compounds quarter over quarter.

Ready to see who's already interested in your brand?

Schedule a Strategy Call

What We Do

Full-Service Creator Campaigns

End-to-end LinkedIn creator marketing. We handle everything from finding and vetting the right creators to managing contracts, briefing content, monitoring performance, and running Thought Leadership Ads to your exact audience. Every week we pull the people engaging with your content, filter for ICP fit, and send your team a clean prospect list so they always know who to reach out to and why. Weekly updates and a full monthly performance report included. You focus on closing. We handle the rest.

Long-Term Creator Partnerships

One campaign shows you what works. Long term is where it compounds. We move top performers onto ongoing brand partner contracts, continuously scout emerging LinkedIn voices in your space, and keep your creator roster growing and optimized year-round. Your pipeline stops resetting every time a campaign ends.

Multi-Channel Amplification

When LinkedIn alone is not enough, we extend your reach into the B2B newsletters and YouTube channels your buyers already follow. Same ICP targeting, same performance tracking, same partner. We source the placements, manage the relationships, and report on every impression, click, and conversion. One partner covering every channel that matters.

One Connected Growth Loop

Every stage feeds the next. Nothing runs in isolation.

One Connected Growth Loop STAGE 01 Creator Content and Sourcing ICP-matched creators, monitored for performance STAGE 02 Thought Leadership Ads Best posts amplified to your exact target audience STAGE 03 Weekly Lead List Weekly ICP-matched lead lists. Ready to contact. STAGE 04 Retarget and Repeat Close the loop and compound results every cycle GROWTH LOOP
Stage 01

Creator Content and Sourcing

ICP-matched creators, monitored for performance

Stage 02

Thought Leadership Ads

Best posts amplified to your exact target audience

Stage 03

Weekly Lead List

Weekly ICP-matched lead lists. Ready to contact.

Stage 04

Retarget and Repeat

Close the loop and compound results every cycle

Is This Right For You?

This works best for B2B Tech companies that:

  • Are done with LinkedIn campaigns that generate impressions but not pipeline
  • Want to build creator relationships that compound in value over time
  • Want to know exactly who is engaging with your content and have a ready to contact prospect list delivered every week
  • Want one partner who is as invested in your results as you are, from strategy through execution and beyond

Great marketing teams are stretched thin. Partnering with a specialist means your team stays focused on what moves the needle most.

In-House
TetherLabs
Creator Sourcing
Time intensive research across dozens of creators
ICP-validated shortlist delivered and ready to activate
Campaign Execution
Multiple tools, multiple vendors, heavy management overhead
One partner running the full operation end to end
Paid Amplification
Requires constant monitoring and testing to get right
Top performing organic posts identified and amplified automatically
Outbound Activation
Your team is left figuring out who to contact and why.
Every week we send you a list of people who already engaged with your brand. Your team just reaches out.
Time to Results
Months to hire, build process, and get campaign live.
Creators live and first warm lead list delivered by week two.

Ready to build a pipeline that runs on trust?

Book a strategy call and we will map out exactly how a TetherLabs campaign would work for your business.

Schedule a Strategy Call
Schedule a Strategy Call