Creator-Led Pipeline Generation.
Built for B2B Tech.

ICP-matched creators. Thought Leadership Ads. Outbound that converts. One system. One partner.

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2% → 20%
Outbound Reply Rate Lift

Warm outreach converts. Cold does not.

90%
Of B2B Buyers Don't Trust Brand Messaging Alone

Trust no ad budget can replicate.

95%
Of Buyers Research Before Talking to Sales

Reach them before sales does.

From kickoff to compounding pipeline, here is exactly what happens.

01
Month 1

Strategy and Foundation

Before anything goes live we get everything right. ICP alignment, creator sourcing and vetting, outreach, contracts, and content briefs. By the end of month one your creator roster is confirmed, briefed, and ready to produce.

02
Month 2

Campaign Goes Live

Content starts publishing. We monitor every post organically and amplify the strongest ones through Thought Leadership Ads to your target buyers on LinkedIn. Outbound sequences activate on every prospect who engages. Your brand starts showing up consistently in front of the right people.

03
Month 3 Onwards

Optimize, Scale and Compound

By month three everything is running. We replace what is not working, move top performers onto longer term contracts, and continuously add emerging LinkedIn voices to your roster. Ad spend gets reallocated to the highest performing content. Creator content, Thought Leadership Ads, outbound, and retargeting feed into each other every month. Your pipeline compounds quarter over quarter.

One Connected Growth Loop

Every stage feeds the next. Nothing runs in isolation.

One Connected Growth Loop STAGE 01 Creator Content and Sourcing ICP-matched creators, monitored for performance STAGE 02 Thought Leadership Ads Best posts amplified to your exact target audience STAGE 03 Outbound Sequences Sequences activated on every engaged prospect STAGE 04 Retarget and Repeat Close the loop and compound results every cycle GROWTH LOOP
Stage 01

Creator Content and Sourcing

ICP-matched creators, monitored for performance

Stage 02

Thought Leadership Ads

Best posts amplified to your exact target audience

Stage 03

Outbound Sequences

Sequences activated on every engaged prospect

Stage 04

Retarget and Repeat

Close the loop and compound results every cycle

What We Do

Full-Service Creator Campaigns

End-to-end LinkedIn creator marketing. We source and vet ICP-matched creators, manage contracts and briefs, monitor organic performance, amplify top posts through Thought Leadership Ads, run outbound to engaged prospects, and track every click and conversion with enterprise-grade tools. Weekly updates and a full monthly performance report included. You focus on your business. We run the rest.

Long-Term Creator Partnerships

One campaign shows you what works. Long term is where it compounds. We move top performers onto ongoing brand partner contracts, continuously scout emerging LinkedIn voices in your space, and keep your creator roster growing and optimized year-round. Your pipeline stops resetting every time a campaign ends.

Newsletter Sponsorships

Scale your reach beyond LinkedIn. We source and negotiate sponsorships in the B2B newsletters your ICP is already reading and handle everything from content coordination to performance tracking across impressions, clicks, and conversions.

Is This Right For You?

This works best for B2B Tech companies that:

  • Are done with LinkedIn campaigns that generate impressions but not pipeline
  • Want to build creator relationships that compound in value over time
  • Need complete visibility into what is driving clicks, meetings, and revenue
  • Want one partner who is as invested in your results as you are, from strategy through execution and beyond

Great marketing teams are stretched thin. Partnering with a specialist means your team stays focused on what moves the needle most.

In-House
TetherLabs
Creator Sourcing
Time intensive research across dozens of creators
ICP-validated shortlist delivered and ready to activate
Campaign Execution
Multiple tools, multiple vendors, heavy management overhead
One partner running the full operation end to end
Paid Amplification
Requires constant monitoring and testing to get right
Top performing organic posts identified and amplified automatically
Outbound Activation
High effort to build, manage, and maintain consistently
Sequences activate on every engaged prospect without lifting a finger
Time to Results
Months to hire, build process, and get campaign live
Creators live and outbound activated as early as month one

Ready to build a pipeline that runs on trust?

Book a strategy call and we will map out exactly how a TetherLabs campaign would work for your business.

Schedule a Strategy Call